The Hidden Process Behind Every FIFA-Certified Football | Big Business

Sponsored by Lenovo | FIFA Sialkot, Pakistan, produces 70% of the world's footballs. But only a select few manufacturers hold FIFA licenses. To earn certification, factories must pass a series of demanding performance tests and pay high licensing fees. We visited the Bola Gema factory to see what it takes to meet FIFA standards and how manufacturers are cashing in on World Cup demand. 00:00 - Intro 01:04 - Melting the Rubber 01:28 - Constructing the Bladder 02:14 - Laminating the Outer Shell 02:47 - Cutting Panels and Adding Designs 03:06 - Stitching Panels Together 04:17 - Thermal Bonding Process 04:57 - Meeting FIFA Standards 05:19 - Performance Tests 05:56 - The Cost of a FIFA-Licensed Ball 07:52 - Demand Surge During the World Cup 08:05 - History of Football Manufacturing in Sialkot 09:13 - Packing and Exporting Around the World 09:43 - The Future of the Business 10:53 - Credits ------------------------------------------------------ #WorldCup #FIFA #footballs #soccerballs #Pakistan #BigBusiness WATCH MORE BIG BUSINESS EPISODES: Why Maine's Blueberry Farmers Are Losing Millions https://youtu.be/w8GIaxQ54mk How The Cheesecake Factory Runs One Of America's Biggest Menus https://youtu.be/rNNyEUxrPOY This Mad Science Lab Invented MREs https://youtu.be/s80mBDNJ5lo Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider The Hidden Process Behind Every FIFA-Certified Football | Big Business