Self Promote and Succeed Chapter 3: Your Author Brand

This is Chapter 3 of Self-Promote and Succeed by Julie Broad. In this chapter, Julie breaks down what an author brand actually is and why it matters far more than most authors realize, especially if your book is meant to support a business, speaking, or long-term visibility. You’ll learn: What an author brand really means (and what it does not mean) The difference between an author brand and an author platform How your book contributes to your brand, whether you plan for it or not Why “no platform” doesn’t mean “no opportunity,” but it does change expectations The practical elements that signal credibility to readers, media, and partners This chapter helps you move past vague advice about “building a platform” and instead think clearly about how your book positions you in the marketplace. If you want your book to open doors, not just sit on a shelf, this chapter will help you understand what signals actually matter. 🎧 Listen to the full audiobook playlist here: https://www.youtube.com/playlist?list=PLh6B5bRioc1xBijZsvgKUJYyuR8RKjylA 📚 Want help building an author brand that supports real goals? • Join the free Book Launchers community: https://www.booklaunchers.com/skool • Learn more about Author Launch Kit: https://www.booklaunchers.com/alk