Self Promote and Succeed Chapter 18: Cut Out the Middleman — Selling Direct to Your Reader

Self-Promote and Succeed Audiobook This is Chapter 18 of Self-Promote and Succeed by Julie Broad. In this chapter, Julie explores why selling books directly to readers can be one of the most powerful ways for authors to increase revenue, build relationships, and gain control over their marketing. You’ll learn: Why selling direct gives authors higher margins and better data How selling e-books and audiobooks directly differs from marketplace sales What to consider before setting up direct sales on your website How in-person sales and signings fit into a direct-selling strategy Why promotional partners matter more than most authors realize This chapter helps authors rethink distribution as a strategic decision, not just a default setting. If you want more control over pricing, access to your readers, and flexibility in how you sell your book, this chapter will help you understand when and how selling direct makes sense. 🎧 Listen to the full audiobook playlist here: https://www.youtube.com/playlist?list=PLh6B5bRioc1xBijZsvgKUJYyuR8RKjylA 📚 Want help building a direct-to-reader strategy? • Join the free Book Launchers community: https://www.booklaunchers.com/skool • Learn more about Author Launch Kit: https://www.booklaunchers.com/alk