Self-Promote and Succeed Chapter 1: Book Marketing Doesn’t Sell Books — So Why Does It Matter?

Self-Promote and Succeed Audiobook This is Chapter 1 of Self-Promote and Succeed by Julie Broad. In this opening chapter, Julie challenges one of the biggest misconceptions authors have about book marketing: that marketing exists solely to sell more books. You’ll learn: Why book marketing often doesn’t lead to immediate book sales How confusing marketing and sales creates frustration and burnout Why measuring the wrong things can sabotage your long-term success What book marketing is actually meant to support: credibility, momentum, and opportunity This chapter sets the foundation for the rest of the audiobook by helping you reset expectations and think more strategically about what success looks like for your book. If you’ve ever wondered why marketing efforts didn’t translate into sales, or felt discouraged by “do everything” advice, this chapter will help you recalibrate before you move forward. 🎧 Listen to the full audiobook playlist here: https://www.youtube.com/playlist?list=PLh6B5bRioc1xBijZsvgKUJYyuR8RKjylA 📚 Want support applying this to your own book? • Join the free Book Launchers community: https://www.booklaunchers.com/skool • Learn more about Author Launch Kit: https://www.booklaunchers.com/alk