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How to Outsmart Trolls: The Author’s Guide to Online Hate (and What to Say!)

977 views· 64 likes· 9:22· Jun 27, 2025

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What happens when your book finally launches… and then someone calls you a fraud, a liar, or worse? For non-fiction authors, trolls can hit hard and fast, especially when your ideas challenge the status quo or you gain visibility. In this episode of BookLaunchers.TV, Julie the Book Broad, founder of Book Launchers, equips authors with an unshakable “Troll Survival Plan.” Drawing from her 16+ years on YouTube and the real experiences of Book Launchers’ clients, Julie reveals 5 strategies that help authors turn troll attacks into opportunities for engagement, visibility, and even laughs. From assembling your personal "Troll-Squad" to using hateful comments as social media content, this video is both empowering and entertaining. You’ll learn: Why trolls target authors (especially successful ones!) How to assemble a support crew who can shut down negativity fast The power of testimonials from unassailable experts The art of the Comment Sandwich—humor, facts, and polite dismissal How to turn troll attacks into content gold for your brand Why block-and-bounce is your guilt-free strategy for peace of mind Plus, you'll hear fun examples of clapbacks from Ayesha Curry, Queen Elizabeth II, and real-life Book Launchers authors like Efren Delgado, who promoted a one-star review to boost book sales! If you’re an author with a message, don’t let the trolls win. Watch this, get prepared, and stay proud of what you’re creating. Cracked’s list of celebrity troll clapbacks: 👉 https://www.cracked.com/pictofacts-1408-23-celebrity-clapbacks-that-put-trolls-in-their-place 🎉 Join the Free Author Community on Skool: 👉 https://www.booklaunchers.com/skool Subscribe for our weekly videos to help you write a non-fiction book, self-publish and sell your book on Amazon, Kindle, Bookstores, Kobo and beyond: http://www.youtube.com/c/booklaunchers?sub_confirmation=1 If you are interested in getting a professional team to help you self publish your book, visit Book Launchers website: http://booklaunchers.com/ Connect with us on social media: http://twitter.com/booklaunchers http://facebook.com/booklaunchers http://instagram.com/booklaunchers Chapters: 00:00 Introduction 01:40 What Trolls Want 02:30 Troll Squad 03:51 Irrefutable Shield Against Trolls 05:03 Humor Facts and Dismissal 06:31 Turn Trolls into Content 07:26 Block Them 08:48 Anti-Troll Survival Plan

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