How to Build a Powerful Author Brand in the Age of AI (Without Losing Your Humanity)

In a world flooded with AI-generated content, authors who want to stand out must do one thing above all else: Be more human. But what does that actually mean? And how do you build a powerful, authentic author brand that resonates in 2025? In this video, Julie Broad, founder of Book Launchers and your host at BookLaunchers.TV, breaks it all down. You’ll learn how to build an author brand that cuts through the AI noise and creates real connections with your readers. You’ll discover: What “being human” actually means for authors in 2025 How to lead with empathy, authenticity, and storytelling Why understanding your reader’s heart is more important than ever How to define your brand voice, values, and tone — and show up consistently The difference between being personal and oversharing (and how to draw the line) How Julie's bot (yes, really) is part of serving her community — not replacing it Plus, Julie shares her own brand strategy and real examples of building trust, staying true to your voice, and leveraging collaboration with people like Dale L. Roberts, IngramSpark, and more. This isn’t about algorithms. It’s about connection. And your ability to build that connection starts with clarity around who you are and who you serve. 👥 Join our free author community: https://www.booklaunchers.com/skool 📈 Ready to take your brand to the next level? Explore our book marketing community: https://www.booklaunchers.com/aba New videos every Tuesday and Friday — subscribe to BookLaunchers.TV to never miss an episode. Subscribe for our weekly videos to help you write a non-fiction book, self-publish and sell your book on Amazon, Kindle, Bookstores, Kobo and beyond: http://www.youtube.com/c/booklaunchers?sub_confirmation=1 If you are interested in getting a professional team to help you self publish your book, visit Book Launchers website: http://booklaunchers.com/ Connect with us on social media: http://twitter.com/booklaunchers http://facebook.com/booklaunchers http://instagram.com/booklaunchers Chapters 00:00 Introduction 01:23 How to connect to your reader 03:01 What does your brand stand for? 05:00 Own your story (all of it) 06:14 Engage with your community 07:21 True impact of being human