INTERVIEW AN EXPERT | Tips on Product Branding, Trade Shows, Selling & More | Candle Small Business

This channel is dedicated to helping candle makers and other handcrafters with various topics across the board. Sometimes that means reaching out to others! While I offer candle making and candle business tips, tutorials, and so on.... when I can bring in an expert on certain topics like product branding, craft booth setup tips, wholesaling and much more, that adds more value than I can offer alone! I hope you all enjoy this interview. As always, thanks for being here! Topics discussed in this video include: 00:00 - Guest Introduction 01:39 - Brand Management/Brand DNA 06:53 - Craft Booth & Craft Show Setup Tips 17:12 - Holiday Presentation Tips 21:09 - More Craft Show Tips 22:50 - Mass Appeal vs Targeted Market 24:45 - Product Display Tips 25:52 - Presentation (Best Bang For Your Buck) 27:50 - Burning Candles During Shows? 30:30 - Product Bundling 31:39 - Holding Orders at Shows 32:38 - Working with Other Vendors 34:00 - Authenticity & Story 35:04 - Selling & Following Up 37:28 - Wholesale Tips 41:48 - Wrap Up 💡Email newsletter signup for future candle making tips, resources, new content, etc. Would love to have you: https://blacktiebarnworkshop.ck.page/ 🧧//Candle Making and Candle Business Resources: CraftyBase (Inventory, Recipe, Expense, and Order Tracking): https://craftybase.com/?rfsn=3998285.284c79&ref=blacktiebarn CraftyBase Overview video: https://www.youtube.com/watch?v=QLvsQeqC-zo&t=1s 🧧ALL-IN-ONE BUSINESS & BRANDING KICKSTARTER TOOL Tailor Brands (40% off using code "blacktiebarn40" at checkout and using this link): https://tailorbrands.go2cloud.org/aff_c?offer_id=1&aff_id=3042&aff_sub=blacktiebarn40 🧧//Canva: https://partner.canva.com/5bmaR2 👩🏾🤝👩🏼SOCIALS: Instagram: https://www.instagram.com/blacktiebarn Facebook Group: https://www.facebook.com/groups/thecandlemakingworkshop YouTube: https://www.youtube.com/blacktiebarncandleco Website: https://www.blacktiebarn.com 🧰//LINKS TO COMMON OR HELPFUL CANDLE MAKING SUPPLIES (Great for those getting started!!) Custom Labels, Stickers, and Tape: https://www.stickermule.com/unlock?ref_id=6984104701&utm_medium=link&utm_source=invite shipping label printer (Rollo): https://amzn.to/3b8Lqlk Shipping Label Pack (Rollo): https://amzn.to/3xhmKzW Shipping Label Roll Holder (Rollo): https://amzn.to/2Ts33qF Thermometer 1: https://amzn.to/2ZrkvuD Thermometer 2: https://amzn.to/3qyg6lt Thermometer 3: https://amzn.to/2OJocJX Thermometer 4: https://amzn.to/3pyel6B Respirator Mask: https://amzn.to/3reMwCw Color Wheel (for mixing dyes): https://amzn.to/3pdrUcj Plastic Stirring Spoons: https://amzn.to/2VcsYQk Infrared Thermometer: https://amzn.to/3q93rG4 Heat Gun (Variable temp settings): https://amzn.to/2JjvDoz Economical Scale: https://amzn.to/33oLWYs Economical Scale: https://amzn.to/36cDcGI Economical Scale: https://amzn.to/33pxSxJ Presto Melter with spout: https://amzn.to/2VaIqwb Pouring Pitcher: https://amzn.to/37lK4ky Wick Trimmer: https://amzn.to/3fKG7cP Wood Wick Trimmer: https://amzn.to/3kBVOr4 Paper Plates (9”) for color testing/pitcher trivet: https://amzn.to/2Je8lRe Paper Plated (6”) for color testing: https://amzn.to/39osi2y Glass Measuring Cup (my favorite): https://amzn.to/37hxL8C Glass Measuring Cup Set: https://amzn.to/36ft8wM Glass Measuring Cup: https://amzn.to/39lWf3b Pipettes: https://amzn.to/2JfOn8S Product Photo Light Box: https://amzn.to/33xgqKP Wick Setter: https://www.candlescience.com/equipment/ez-wick-setter-single 🚍//BUSINESS, PACKING & SHIPPING SUPPLIES I USE: Camera Gear (Video and Products): https://amzn.to/3oNiaq2 My Custom Labels, Stickers, and Tape: https://www.stickermule.com/unlock?ref_id=6984104701&utm_medium=link&utm_source=invite shipping label printer (Rollo): https://amzn.to/3b8Lqlk Shipping Label Pack (Rollo): https://amzn.to/3xhmKzW Shipping Label Roll Holder (Rollo): https://amzn.to/2Ts33qF Tape Gun: https://amzn.to/3dYUycW Packing/Shipping Tape: https://amzn.to/3u7Mb5Z Packing/Shipping Tape (Option 2):https://amzn.to/3HgcX23 Packing Peanuts (Environmental Friendly): https://amzn.to/33VhyZj White Shipping Box - Pack of 50, 6 x 4 x 3: https://amzn.to/3agrmxr White Shipping Box - Pack of 25, 6 x 4 x 4: https://amzn.to/2MN7okV Aviditi White Mailing Boxes - Pack of 50, 5.5 x 3 1/2 x 3 1/2:https://amzn.to/3d4Dbs0 💥//OTHER VIDEOS YOU MIGHT LIKE Candle Making Supplies for Beginners: https://youtu.be/PdXjCyN0MsI All About Wicks: https://youtu.be/FVlsH3N4T3M Candle Making Business Basics: https://youtu.be/1kZpkmE39a0 Candle Testing: https://www.youtube.com/watch?v=pHNaa... Making Candles at Home: https://youtu.be/-CE0gM3ja98 Troubleshooting Candle Making Problems: https://www.youtube.com/watch?v=GTq7o... Company Origin and Beginner Tips: https://youtu.be/qrA90ZZcbZU NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support!