How This Scented Linen Company Became a Cult Favorite

Thy these fantastic sheets and support John Linen's Sheets and this channel using this link to shop: https://johnlinens.com/blacktiebarn And use code "YOUTUBE" to get FREE SHIPPING as well! Luxury sheets and home fragrance— In this exclusive collaboration, I sit down with John Linen's Sheets & Fragrance Company to explore how they combined premium bedding with wax melts, linen sprays, and home scents along with their premium yet affordable linen sheets to create a unique brand. We dive into: ✔️ How they started and scaled their business ✔️ The process behind their luxury sheets & fragrances ✔️ Business tips for home fragrance & candle makers ✔️ Behind-the-scenes of their production 🔥 Check out John Linen's: https://johnlinens.com https://www.instagram.com/johnlinenssheetco/ https://www.facebook.com/johnlinenssheetco https://www.tiktok.com/@johnlinens OTHER RESOURCES ------------------------------------------------------ Best Variety of WAX MELTERS for All Makers: https://toautomelter.myshopify.com/BlackTieBarn 💡 Don't Miss Out on New Products, Sales & Announcements 💡 SMS signup: https://blacktiebarn.attn.tv/p/BIj/landing-page Email Signup: https://blacktiebarn.attn.tv/p/zO8/landing-page Subscribe to Videos Here: https://www.youtube.com/blacktiebarncandleco?sub_confirmation=1 Shopify (website): https://shopify.pxf.io/c/3220226/1061744/13624 Canva: https://partner.canva.com/5bmaR2 Craftybase (recipes, orders, bookkeeping, inventory): https://craftybase.com/?rfsn=3998285.284c79&ref=blacktiebarn CraftyBase Overview video: https://www.youtube.com/watch?v=QLvsQeqC-zo&t=1s SUPPLIES & EQUIPMENT -------------------------------------------------------- 🕯️ Candle Making 🕯️ Wax Melters: https://www.amazon.com/promocode/A3D2F42RV2X4ZA Fragrance Oils: https://blacktiebarn.com/collections/fragrance-oils Wicks (Premier 700 series): https://blacktiebarn.com/collections/wicks Maksey (luxury woodwicks, vessels, wax, oils): https://makesy.com/?rfsn=6032176.58ffde7 Village Candle Supply (CA and USA): https://villagecraftandcandle.com/?ref=o6Tx5Q7x Wick Holders and Clips:https://nordencandlesupply.com?sca_ref=1972485.DlZFh8FQu5 Custom Labels, Stickers, and Tape: https://www.stickermule.com/unlock?ref_id=6984104701&utm_medium=link&utm_source=invite Mixing Jugs for FO/Color ½ gallon - https://amzn.to/3FwMWMm Mixing Jugs for FO/Color 1 gallon - Piston Funnel - https://amzn.to/3FFxqh4 Respirator Mask: https://amzn.to/3reMwCw Color Wheel (for mixing dyes): https://amzn.to/3pdrUcj Wooden Stirring Spoons: https://amzn.to/39mUumz Plastic Stirring Spoons: https://amzn.to/2VcsYQk Probe Thermometer - https://amzn.to/3PDZhDi Infrared Thermometer: https://amzn.to/3q93rG4 Heat Gun (Variable temp settings): https://amzn.to/2JjvDoz Economical Scale: https://amzn.to/33oLWYs Economical Scale: https://amzn.to/36cDcGI Economical Scale: https://amzn.to/33pxSxJ Wax Melter with spout: https://amzn.to/3v5B7rv Pouring Pitcher: https://amzn.to/3V8yf87 Wick trimmer - https://amzn.to/3G0UzMr Wick Trimmer (w/base) - https://amzn.to/3G3zBNb Wood Wick Trimmer: https://amzn.to/3kBVOr4 Paper Plates (9”) for color testing/pitcher trivet: https://amzn.to/2Je8lRe Paper Plated (6”) for color testing: https://amzn.to/39osi2y Glass Measuring Cup (my favorite): https://amzn.to/37hxL8C Glass Measuring Cup Set: https://amzn.to/36ft8wM Glass Measuring Cup: https://amzn.to/39lWf3b Pipettes: https://amzn.to/2JfOn8S 💰📦 BUSINESS, PACKING & SHIPPING SUPPLIES I USE 📦💰 Shopify (website): https://shopify.pxf.io/c/3220226/1061744/13624 Shipping Label Printer (Rollo): https://amzn.to/3b8Lqlk Shipping Label Pack (Rollo): https://amzn.to/3xhmKzW Shipping Label Roll Holder (Rollo): https://amzn.to/2Ts33qF Box Cutter: https://amzn.to/3IdYvKd Honeycomb paper - https://amzn.to/3v01Upu Tape Gun: https://amzn.to/3dYUycW Packing/Shipping Tape: https://amzn.to/3u7Mb5Z Packing Peanuts (Environmental Friendly): https://amzn.to/2OJoUqB 📸 Photo & Video 📸 Camera Gear (Video and Products): https://amzn.to/3oNiaq2 Product Photo Light Box: https://amzn.to/3v0haT7 Mevo Multi Stream Camera(s): https://amzn.to/3S6g3e0 00:00 - Home fragrance products 2:32 - Getting started / the business 9:02 - Business concept 11:12 - Early struggles 14:04 - Fragrance inspirations 16:00 - Social media 17:53 - Fragrance & products 19:56 - Scent lab tour 27:31 - Show prep 28:40 - Content creation 29:52 - Advice for new businesses 34:29 - Common mistakes 40:22 - Pricing 45:14 - Customers , plugins, tips 47:16 - Craft show tips 48:44 - Marketing variety & investing 58:13 - Wearing multiple hats 01:00:00 - Branding 01:06:09 - How to keep going 01:09:00- Tell me more about your sheets 01:10:16 - Giving back/donating 01:14:44 - Booth setup 01:18:54 - Wrap up & Resources