The first in a series chronicling a glimpse into the day-in-the-life-of a key figure in the running and endurance world, we kick it off with a feature on Brett Rivers. Brett is a 33 year old Mill Valley resident as well as an accomplished ultra runner who after much careful deliberation, decided to forego a "safe" 9-to-5 career in the tech world to opening up his own business when he opened the San Francisco Running Company a couple of years back. Through curated selection of shoes/apparel, branding their own merchandise and rallying the community of Mill Valley, SFRC grew into a globally recognized business and is a must-stop for any athlete passing through the Bay Area. Follow Brett on a typical day at work while hearing his thoughts on entrepreneurship, family and love. This is 15 Hours with Brett Rivers. San Francisco Running Company: Facebook: http://facebook.com/SanFranciscoRunningCompany Instagram: @SFRunCo Twitter: @SFRunCo

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