HOW MOUNTAIN BIKE COMPANIES FAIL

BIKE198 T-SHIRTS AND MERCH! - https://shop.bike198.com/ One of the first questions I always get when we talk about bike companies failing in the post COVID era is "how did they not see this coming?". With companies like Revel Bikes, Guerrilla Gravity, Kona Bikes, Rocky Mountain Bikes, GT Bikes and others all struggling, filing for bankruptcy, and outright closing their doors...the question is...how did they get here. Today we are going into the exact reason these bike companies are failing and how they did not either see it coming...or got themselves into a mess they can't get out of. #mtblife #konabikes #mtbnews Subscribe ► https://www.youtube.com/bike198?sub_confirmation=1 Free 138 page Riding Tips E-Book Download Here ► https://www.bike198.com/ramped-riding/ Tech and Smart Home Reviews ► https://www.youtube.com/rsutton1223?sub_confirmation=1 Car Channel Subscribe ► https://www.youtube.com/UCo9tqZ2NWaGQkygAa6mto2g?sub_confirmation=1 Music from Epidemic Sound - https://www.epidemicsound.com/referral/bmegj0/ This Video was shot with Sony A7 iii - https://amzn.to/2rq6jBF GoPro Hero 10 - https://amzn.to/3HDPNCR Sony ZV-1 - https://amzn.to/3oCmsBw Tamron 28-75mm/f2.8 - https://amzn.to/2EdQAwd Sony 50mm f1.8 - https://amzn.to/2KGnJ53 Sony 16-35mm - https://amzn.to/2k7lUSo Follow on Instagram - https://www.instagram.com/bike198_official/ Follow on Facebook - https://www.facebook.com/bike198/ Support our Affiliates JensonUSA - https://bit.ly/3lKnPu2 Competitive Cyclist - https://bit.ly/2H4epuG Backcountry - https://bit.ly/3j5Uvw6 Trek Bikes - https://bit.ly/3nYtf6E Social CBD - https://bit.ly/3k5NMDM