Google Sheets: Average Without Counting Zeros The video explains why the standard AVERAGE formula gives an incorrect result when the range includes zeros that should be displayed but not included in the calculation. It demonstrates that deleting zeros changes the average, then shows how to calculate the true average without removing zeros by using AVERAGEIF with a not-zero criterion:. The example uses column B and shows the average remains the same even if zeros are present. 00:00 Why AVERAGE is wrong when your data has zeros 00:05 The goal: average price per customer without counting zeros 00:48 Quick fix: use AVERAGEIF with a “not zero” criteria 01:17 Proof it works: deleting zeros doesn’t change the result 01:43 Wrap-up + more Google Sheets tips (subscribe & next videos)