Richard McGirr interviews David Bacon, who discusses why story-driven marketing channels like podcasts and influencers outperform many traditional approaches, how his company evaluates campaign success beyond the initial conversion, and the importance of understanding investor lifetime value. The conversation also explores how AI is transforming marketing analytics, audience segmentation, personalization, and attribution, giving operators access to insights that previously required large teams and significant resources. Throughout the episode, David and Richard exchange practical lessons on funnels, automation, investor behavior, and building scalable marketing systems. ============================================ Join 50K+ investors reading the Best Ever Newsletter each week: https://bit.ly/3SKhb7K STAY IN TOUCH ➤Newsletter: http://bestevercre.com/newsletter ➤Facebook Group: https://facebook.com/groups/BestEverShow ➤Facebook Page: https://www.facebook.com/bestevercre ➤Twitter: http://twitter.com/bestevercre ➤Instagram: https://www.instagram.com/bestevercre ➤Website: http://bestevercre.com ➤Book: https://amzn.to/3rXBfrA ➤iTunes: https://apple.co/3CxEyLe ➤Spotify: https://spoti.fi/3etJngD ➤Stitcher: https://bit.ly/3T8MAkD

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