JF 4141: The Creative Treadmill and What Winning Ads Really Need ft. Matt Drouin

Richard McGirr interviews Matt Drouin about what actually makes paid ads work for high-ticket offers—and why most people fail when they try to bolt ads onto capital raising without the right infrastructure. Matt breaks down the core “go/no-go” checklist (starting with a crystal-clear offer), choosing the right channel for your ICP (Meta for older, Facebook-group-heavy investors), and why your CRM, follow-up, and speed-to-lead matter as much as the ads themselves. They dig into lead-quality filtering (conditional logic on lead forms), training your pixel with the right conversion signals, and how to think about creative/VSLs, proof, and ad fatigue. Matt’s biggest takeaway: stop DIY-ing it blindly—hire experienced help, because paid is a different beast than organic. Matt Drouin Current role: Partner, OakGrove Companies; Go Bigger Sooner Based in: Rochester, New York Say hi to them at: Website: ⁠http://www.oakgrovecompanies.com⁠ Instagram: ⁠https://www.instagram.com/mattmdrouin/⁠ Linkedin: ⁠https://www.linkedin.com/in/matthew-drouin-b298b59/⁠ Facebook: ⁠https://www.facebook.com/matthew.drouin.50⁠ YouTube Channel: https://www.youtube.com/channel/UCCaKfIhzGtUH76cxgIofZwA?sub_confirmation=1 Facebook Group: Go Big! Live Real Estate Investors Group:  ⁠https://www.facebook.com/groups/2297121873782562⁠ Podcast Link: ⁠https://podcasts.apple.com/us/podcast/go-big-live-podcast/id1678794709 ============================================ Join 50K+ investors reading the Best Ever Newsletter each week: https://bit.ly/3SKhb7K STAY IN TOUCH ➤Newsletter: http://bestevercre.com/newsletter ➤Facebook Group: https://facebook.com/groups/BestEverShow ➤Facebook Page: https://www.facebook.com/bestevercre ➤Twitter: http://twitter.com/bestevercre ➤Instagram: https://www.instagram.com/bestevercre ➤Website: http://bestevercre.com ➤Book: https://amzn.to/3rXBfrA ➤iTunes: https://apple.co/3CxEyLe ➤Spotify: https://spoti.fi/3etJngD ➤Stitcher: https://bit.ly/3T8MAkD