How Apple Almost Went Bankrupt

Before the iPhone and the trillion-dollar valuations, Apple was just weeks away from total collapse. Driven to the brink by toxic management, failed products, and a lack of vision, the tech giant nearly vanished. In this documentary, we interview former Apple executives to uncover the chaotic truth of how Apple survived its darkest hour - and the radical pivot that saved it. 00:00 Introduction: From Turmoil to Tech Titan 02:22 The Garage Roots: Apple's 1976 Birth 04:24 The Millionaire List: Exponential Nasdaq Growth 06:54 The Bathroom Disaster: The Flop of Apple III 08:24 The Secret Room: 100 People vs Steve Jobs 10:43 Steve’s Baby Fails: Why Nobody Bought Mac 12:51 The Board’s Coup: Steve Jobs Forced Out 15:19 The 90-Day Warning: Falling to Wintel 18:11 Newton's Trash: Failed Ambitions and Lost Soul 21:01 The $1 CEO: Return of the Founder 23:11 Think Different: Relaunching the Cult 26:20 The Color Disruption: Jonathan Ive’s iMac G3 28:22 Music Salvation: The iTunes & iPod Revolution 30:13 One Single Device: The Shocking iPhone Reveal 32:14 Glass Churches: Designing the Apple Store 35:33 The Devastating Loss: Death of a Visionary 37:01 Trillion-Dollar Power: Tim Cook’s Strategy 38:52 The Luxury Shift: Capturing the Chinese Market 41:40 Fading Mojo? The Fight Against Global Rivals 44:23 Beyond Hardware: The Enormous Services Future S01: Lehman Brothers | Kodak | Barings Bank | Kingfisher Airlines. S02: LEGO | Garuda Airlines | Fujifilm | Nintendo. S03: Marvel | Olympus | Nissan | Philips. S04: Haier | Starbucks | Apple | Grab | Japan Airlines Series: Inside the Storm Produced by MAKE Productions