How McCartney Hacked the Music Biz 🎤👨‍🎤🎸

Get the new book "Beatles Rewind": https://amzn.to/4dZdSpr Listen to the audiobook on YouTube: https://youtu.be/5J4LHILtMfo If you’ve opened an app, scrolled a feed, or seen a screen lately, you’ve probably noticed: Paul McCartney is virtually everywhere. At nearly 84 years old, Sir Paul is on a take-no-prisoners publicity blitz. He’s hosting private listening parties in LA, hijacking Google Street View to show off his childhood neighborhood, duetting with Ringo Starr on TikTok LIVE, and dropping a brand-new studio album, The Boys of Dungeon Lane. It begs a fascinating question: Is Paul McCartney actually more successful, famous, and influential right now than he’s ever been? Or are we just living in a massive, beautifully engineered nostalgia bubble?