How did Ronaldo become a billionaire? - Good Bad Billionaire podcast, BBC World Service

How Cristiano Ronaldo went from childhood poverty to record-breaking footballer and the most famous man alive. Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM Cristiano Ronaldo grew up in poverty on the remote island of Madeira, but became the first football player billionaire, and one of the most recognisable people on the planet. BBC business editor Simon Jack and journalist Zing Tsjeng trace Ronaldo's rise from a homesick kid playing for the academy at Sporting CP, to global superstardom at Manchester United and Real Madrid, where relentless training and record-breaking performances turned him into a sporting and commercial machine. Zing and Simon explore the business of modern football: from mega transfers and billion-dollar brand deals, to tax battles and legal disputes. Ronaldo leveraged social media fame to build his CR7 empire, so is he the ultimate self-made success story, a divisive global brand, or simply the most effective monetiser of talent in sporting history? 00:00 Intro to Cristiano Ronaldo 03:18 Ronaldo's childhood 07:10 Scouted by international teams 08:59 Signed by Manchester United 11:05 A gifted player and a millionaire 12:22 Ronaldo's dominance and work ethic 14:27 Sponsorship deals 15:34 Tensions within the team 16:51 Transfer to Real Madrid 19:12 Making headlines off the pitch 21:07 Ronaldo's star power and brand 26:11 Move to Juventus 27:50 Back to Man United and personal troubles 30:25 An explosive interview and Qatar World Cup 31:44 A lucrative signing in Saudi Arabia 34:49 Becoming a billionaire aged 40 36:13 Scoring Ronaldo on wealth, power, controversy and legacy Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Click here to listen to more episodes of Good Bad Billionaire 👉🏽 https://www.bbc.com/programmes/w3ct9bc1 Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽 https://www.instagram.com/bbcworldservice Twitter 👉🏽 https://twitter.com/bbcworldservice Facebook 👉🏽 https://facebook.com/bbcworldservice BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #BBCWorldService #WorldService #ronaldo #billionaire