In this wee video I’m basically having a laugh at that old TikTok trend where people were absolutely caking on foundation for no reason at all — like, genuinely doing 10 pumps and calling it “makeup.” It’s a quick stitch-style clip, but the point still stands: more product doesn’t equal more coverage in a flattering way. Most of the time it just turns into texture, separation, and that heavy, masky look that nobody actually wants in real life. I made this as a bit of fun while I’ve been in the middle of moving house, and it’s also me saying: can we please leave the 10-pumps-of-foundation era behind in the new year? Especially if you’ve got dry skin like me, piling it on just makes everything cling and look worse. Makeup content is coming back properly now that I’m settled, but for now—enjoy the wee TikTok moment and let’s all agree that “less but better” is the vibe.