Human Centered Design | Fantasy Interactive Head of Product Peter Smart | Awwwards Conf Amsterdam

Peter Smart leads global design agency Fantasy Interactive and has shipped industry-shifting products for the likes of Netflix, UFC, Google, Facebook, Huawei, Twitter. In this talk he dives into some of Fantasy's most successful product launches, reveals how to create experiences that set new standards, and considers what it means to create products for humans not robots. Experience our conferences! Get out from behind your screen, learn the secrets of industry leaders and connect with cool designers from all over the world https://conference.awwwards.com Subscribe now for the latest talks and interviews from top digital creatives: https://www.awwwards.com/subscribe/ For the latest web design trends - follow us: Blog: http://awwwards.com/ Twitter: http://twitter.com/awwwards Instagram: https://www.instagram.com/awwwards/ Facebook: https://www.facebook.com/awwwards/