How Being Weird Can Grow Your Brand | Mailchimp's Director of Brand Design, Brandy Porter

Being weird is good for business! Mailchimp's Director of Brand Design, Brandy Porter is responsible for defining brand quality, leading brand experiences, and overseeing implementation across product and marketing. In this talk from Awwwards Conference San Francisco she discusses the effort of evolving a beloved brand, how they created focus while staying true to the brand ethos, and the nuance of getting weird right at Awwwards Conference San Francisco. Experience our conferences! Get out from behind your screen, learn the secrets of industry leaders and connect with cool designers from all over the world https://conference.awwwards.com Subscribe now for the latest talks and interviews from top digital creatives: https://www.awwwards.com/subscribe/ For the latest web design trends - follow us: Blog: http://awwwards.com/ Twitter: http://twitter.com/awwwards Instagram: https://www.instagram.com/awwwards/ Facebook: https://www.facebook.com/awwwards/