Creativity: The Most Precious Commodity in the Digital Age | UltraSuper New | Marc Wesseling

Marc Wesseling, co-founder of UltraSuperNew, one of the few truly independent agencies in the huge Asian landscape, explains why, in an age of algorithms, data, automation and robots, creativity will always be the most precious commodity in brand communications. Marc discusses how the very best design and creative output creates lasting impressions and how creativity stimulates emotion and loyalty. He explains that this attitude of putting creativity and best in class design at the top of the UltraSuperNew agenda is part of the agency's DNA, and how he ensures this ethos is applied right through the agency in Tokyo and Singapore, and in all aspects of the UltraSuperNew creative output. Experience our conferences! Get out from behind your screen, learn the secrets of industry leaders and connect with cool designers from all over the world https://conference.awwwards.com Subscribe now for the latest talks and interviews from top digital creatives: https://www.awwwards.com/subscribe/ For the latest web design trends - follow us: Blog: http://awwwards.com/ Twitter: http://twitter.com/awwwards Instagram: https://www.instagram.com/awwwards/ Facebook: https://www.facebook.com/awwwards/ #creativity #designagency #webdesign