Bringing Personality Back To The Web | Vitaly Friedman | Smashing Magazine Co-founder

Vitaly Friedman, Co-founder of Smashing Magazine, shares his strategy on how to bring personality back to web design and making experiences more humane while having a higher ROI. He digs into the shady world of privacy and reveals dirty e-commerce tricks to watch out for, at Awwwards Conference New York. "In the Terms and Conditions they have a clause where you agree to sign your firstborn child to them for the duration of eternity right, because nobody reads these Terms and Conditions, people can write whatever they want in them." Experience our conferences! Get out from behind your screen, learn the secrets of industry leaders and connect with cool designers from all over the world https://conference.awwwards.com Subscribe now for the latest talks and interviews from top digital creatives: https://www.awwwards.com/subscribe/ For the latest web design trends - follow us: Blog: http://awwwards.com/ Twitter: http://twitter.com/awwwards Instagram: https://www.instagram.com/awwwards/ Facebook: https://www.facebook.com/awwwards/ #ecommerce #ux #webdesign #awwwards