A New Conversation on Brand Design | R/GA Creative Directors | Jennifer Vano and Augustus Cook

How to build a Connected Brand with R/GA. Jennifer Vano Head of Verbal Design Practice and Augustus Cook Creative Director, have reimagined multiple global brand and identity projects, here they discuss naming, brand voice and communication, and how the perception and role of language when think about, create and connect with brands has been redefined, at Awwwards Conference New York. "When we think about all the crafts that are part of branding and beyond, usually we add design to it. Why isn’t language associated with design?" Experience our conferences! Get out from behind your screen, learn the secrets of industry leaders and connect with cool designers from all over the world https://conference.awwwards.com Subscribe now for the latest talks and interviews from top digital creatives: https://www.awwwards.com/subscribe/ For the latest web design trends - follow us: Blog: http://awwwards.com/ Twitter: http://twitter.com/awwwards Instagram: https://www.instagram.com/awwwards/ Facebook: https://www.facebook.com/awwwards/