CES 2026, Media Day 2 - LEGO Group PART 2 of 2, SMART BRICK, SMART PLAY

🚀 CES 2026 Media Day 2 – The LEGO Group Press Conference (Part 2) 🚀 📍 Mandalay Bay Convention Center | Las Vegas, Nevada Part 2 of the LEGO Group Press Conference at CES 2026 Media Day 2 continues the excitement with the reveal fans have been waiting for — new LEGO Star Wars sets powered by interactive Smart Brick technology. Building on the introduction of Smart Brick and Smart Play from Part 1, this segment showcases how LEGO is transforming the iconic Star Wars galaxy into a fully interactive experience. These next-generation LEGO Star Wars sets feature smart, responsive bricks that react to movement, light, sound, and in-game actions, creating immersive storytelling and play like never before. From enhanced lightsaber battles to dynamic starship builds, LEGO demonstrates how interactive smart bricks bring Star Wars scenes to life while blending physical construction with digital engagement. This presentation highlights LEGO’s commitment to innovation, fandom, and the future of connected play. Perfect for Star Wars fans, LEGO collectors, tech enthusiasts, and CES viewers, Part 2 delivers a thrilling look at how LEGO is redefining play in a galaxy far, far away. ▶️ Watch Part 2 now and don’t miss the rest of our CES 2026 coverage. #CES2026 #LEGO #LEGOSTARWARS #StarWarsLEGO #SmartBrick #SmartPlay #InteractiveLEGO #LEGOTech #CESMediaDay #MandalayBay #LasVegas #SmartToys #FutureOfPlay #ToyInnovation #STEMPlay #ConnectedPlay #TechAndToys