CES 2026, Media Day 2 - LEGO Group PART 1 of 2, SMART BRICK, SMART PLAY

CES 2026 Media Day 2 – The LEGO Group Press Conference (Part 1 of 2) 🎉 📍 Mandalay Bay Convention Center | Las Vegas, Nevada In Part 1 of CES 2026 Media Day 2, The LEGO Group takes the stage at the Mandalay Bay Convention Center to unveil exciting innovations that redefine creative play. This press conference highlights LEGO’s bold vision for the future, blending classic brick-based imagination with cutting-edge technology. Discover the debut of the Smart Brick, LEGO’s next-generation interactive building technology designed to enhance creativity, connectivity, and real-time feedback. The presentation also introduces Smart Play, a new ecosystem that seamlessly merges physical LEGO builds with digital experiences, unlocking new ways for kids and adults to learn, play, and create together. Whether you’re a LEGO fan, tech enthusiast, educator, or CES follower, this session offers a first look at how The LEGO Group is shaping the future of interactive play, STEM learning, and smart toys. ▶️ Watch Part 1 of 2 now and stay tuned for more coverage from CES 2026! #CES2026 #LEGO #TheLEGOGroup #LEGOPressConference #SmartBrick #SmartPlay #CESMediaDay #MandalayBay #LasVegas #TechInnovation #SmartToys #FutureOfPlay #InteractivePlay #STEMToys #ToyTechnology