Social Media Lead Generation: Best Channel To Grow Your Business?

Looking for the best social media lead generation channel for your business? When it comes to generating leads on social media I always look for channels that are 1) automated as possible and 2) the most profitable. This video will go through my recommendations of the best social media channels for growing your business. 🛠 Resources 🛠 - 📝 Free Training on the 5 Steps to Predictable Appointments Each Month: http://www.salesappointmentsmasterclass.com - 📊 My Recommended Best Funnel Building Software: https://www.skylinesocial.com/kartra Content: 0:00 - How to choose the BEST social media channel for lead gen 1:47 - The best social media strategy 2:49 - 3rd best social media channel 5:38 - 2nd best social media channel 8:04 - The social media channels I don’t use 9:00 - 1st Place - Best social media channel 11:37 - How to use the no.1 channel to get leads (more info) Now BEFORE you start any type of social media lead generation it's important you have the right strategy, because if you don't, it doesn't matter what channel you use it's not going to work. 1. Organic LinkedIn lead generation Now just because this is my least favorite doesn't mean it's not any good. LinkedIn is a great social media channel to GENERATE leads because it's: - Low cost (no ads needed) - Automated (using LinkedIn automation software) - Relatively Quick Results - The only downside though is that there are some LinkedIn Limits with this channel. So its great to start out with but it's not the most scalable. And that's why it's 3rd on my list. 3. Facebook & Instagram Ads - I'm putting both together since they are owned by same company - I love this channel because once it's set up it's mostly automated and fairly easy to manage - The potential for getting quick, big and fast results is much higher - It's a lot more scalable then LinkedIn They only downside is it's not free and realistically speaking to get any decent results you need to spend at least $100/day. Now yes I know you can spend less than that and still get good results. In fact, I have some clients only spending about $20/day and they're getting good results in their industry, but Facebook's Algorithm really works a lot better the more that you spend. Other channels: - Before I tell you my favorite channels I just want to mention that I know there are a lot of other social media channels that I haven't mentioned such as Twitter, Pinterest, TikTok and Snapchat to name a few. And the reason for that is because I believe everyone's time is limited and it's probably not a good idea to try and do everything on every social media channel. If you do, you'll be spreading yourself out too much and you won't get very good results on any. Instead, I recommend focusing on one or a few social media channels and by focusing on only a few channels you're more likely to get better results 1. 1st place YouTube - By YouTube I mean creating organic YouTube videos, not YouTube ads, to generate leads - This one is my favorite lead generation channel because... - You get high intent leads. High intent leads are leads that are actively searching for a solution to their problem. For example, if someone on YouTube is searching for how to generate leads on social media, they are likely looking for a solution to their problem right now. This means often more YouTube leads will convert into clients quicker. - Secondly, on YouTube is free because you don't need to run any ads. So even though Facebook Ads can be very profitable, you still lose some of your profit for each new client you acquire through ads. Whereas any new clients you get on YouTube, you keep 100% of the profit. - And finally on YouTube you don't even need to get a lot of views or subscribers to start getting leads and clients. And if you're wondering how, then check out this video here which goes through how to generate leads on YouTube in more detail