Sales Funnel NOT Converting? How To Fix a Broken Funnel

Is your lead generation campaign on Facebook, LinkedIn, Twitter or Google not generating as many leads as you'd like? Or maybe you are generating a few leads but getting no or very little conversions into clients? This is a common problem in the lead generation world. The truth is, the problem (most of the time) has nothing to do with your funnel, your Facebook ads, your email marketing campaign, the software you use (ClickFunnels, Kartra, etc), the tech you've bought, etc... And sure all of that stuff is 100% important... But when I see lead gen campaigns NOT working, it's usually for a completely different reason. So what's the most common reason I see lead gen campaigns not working? It's because of their messaging. Content 0:00 - Biggest reason most lead generation campaigns fail 1:18 - How to fix this problem (real-life examples) 1:42 - Fixing a financial advisor funnel 2:35 - Fixing a marketing agency funnel 3:39 - How to fix a broken funnel in YOUR business 4:55 - 5-Step process to predictable leads & appointments Let me explain... Their messaging in the lead gen campaign doesn't convey well enough the big painful problem they solve for potential clients. As a result, the lead gen campaign struggles to get any traction or get anyone interested in learning more. So, how do you solve this problem? Here are my two biggest tips: Tip 1. Talk about the biggest and most painful problem you can solve for your clients. I'm sure there are lots of problems you can solve for your clients, but which one is the biggest and most common problem? Which is the problem that comes up again and again? This can take some time to get right... But keep making tweaks to your messaging until you get it working. Tip 2: Be specific with how you can help clients solve this problem The more specific you are in your marketing messages, ads, landing pages, etc the more likely you will be to build trust and get them to take action. Why? Because when you're specific, people can actually visualize the transformation they will make by working with you. This motivates them to trust you more and take action to go to the next step in your sales process. If you'd like to learn more about how to create a message that generates more leads and converts more leads into clients, then watch 'step 1' of my free masterclass training found here: http://www.salesappointmentsmasterclass.com/