How To Pick a Niche WITHOUT Choosing an Industry or Location

When it comes to picking a niche, is choosing traditional niches like an industry or a location the best way to move forward? Picking a niche is a great way to stand out in your marketing became you’re speaking to a specific group of people, deliver better results to your clients (because you understand your niche better) and get better results in your with your own lead generation strategies… 🛠 Resources 🛠 - 📝Free Masterclass on How to get 10, 15, 30 or more predictable appointments each month: http://www.salesappointmentsmasterclass.com - 📊Why I switched from ClickFunnels to Kartra... https://www.youtube.com/watch?v=WFjD72wEoUc But what if you’re struggling to drill down and choose ONE specific industry? Or what if you don’t want to limit yourself to a location? Are those your only option? Not at all. In fact, there’s a totally alternative way to picking a niche… And that’s by choosing a BIG PAINFUL PROBLEM YOU SOLVE FOR CLIENTS The big problem you solve for clients CAN be your niche Think about it. A niche is a way to target a specific group of people who have something in common So a specific group of people could all have the same problem that you can help them with and that could be your niche For example, in my business, although there are some industries we’ve got more experience with in helping (like financial services, marketing agencies, consultants, etc) our niche is really helping people solve a big painful problem… What problem? How to get high quality predictable leads and sales appointments every month So if you’re struggling to pick a niche by choosing an industry or location, remember, that’s not your ONLY option. You can also help people solve a common big painful problem. This option especially works well if you’ve already got an established business with a variety of clients. Now I will give one word of caution: If you are a NEW business with no (or very few) clients, then choosing a specific industry to help in the beginning will help you get faster results. So you can always pick an even more specific niche in the beginning and then widen out. But if you already have lots of clients in different industries and locations, then you don’t have to limit yourself to working with only one of them (if you don’t want to). Instead, focus on the big painful problem you solve for your clients instead…