How to Invest Your Time WISELY in Marketing and Sales Each Week

In this video, you will learn how to invest your TIME wisely in marketing & sales to grow your business. 🛠 Resources 🛠 - 📝 Free Masterclass on the 5 Steps to Predictable Appointments Each Month: http://www.salesappointmentsmasterclass.com - 📊 My Recommended Best Funnel Building Software: https://www.skylinesocial.com/kartra #businessgrowth #marketing #digitalmarketing 0:00 - Are you busy doing the wrong or right things? 0:54 - How to stay focused on what really matters 1:47 - Why marketing sometimes doesn’t work well 3:45 - How to setup your marketing campaign 4:18 - Monthly marketing activities to focus on 6:07 - How much time should you personally invest? 7:44 - How to make sure your marketing gets done! INVEST TIME IN MARKETING WISELY If you find yourself very busy in your business, but not making much progress towards your business goals, then maybe you’re busy doing the wrong kind of things. Or, if you’re find yourself busy and your business is also growing rapidly, then chances are you’re busy working on the right things. In this video, learn: - How to focus your time on the most important things in business - How to figure out exactly where to invest your time each week - How much of your time should be spent on marketing The first step to using your time wisely in business is to prioritize what’s really important. In business, there are really only two main things that matter: Getting more clients (marketing & sales) Getting great results for your clients (clients delivery) And the business owners I speak to are usually really good at client delivery (helping their clients with whatever they paid them to do), but often struggle when it comes to getting more clients (marketing & sales). WHY DOES MY MARKETING SOMETIMES NOT WORK? It could be a lot of different reasons, such as: - Not using the right strategy (psst… Here’s the strategy we use) Their messaging isn’t quite right (watch the strategy free training video for tips on how to do this) - Not enough time being invested in marketing & sales (if you don’t invest time in growing your business, it probably won’t grow) To invest your time wisely in marketing and sales, let’s make everything super simple. If the two most important activities in your business are Getting clients (marketing & sales) Doing work for clients (Client delivery) Logically, you would invest most of your time in these two activities. Now spending time on client delivery, most of you won’t have a problem with that. And spending time on sales, it’s basically just having sales calls with your potential clients. But where most people struggle is GETTING those appointments with potential clients in the first place. And this is ALL to do with your marketing. So, let’s break down how much time you need to invest in marketing specifically to grow your business. When it comes to marketing, the first thing you need to do is create a strong foundation. In other words, you need: - A marketing and sales funnel with high converting landing pages - You need a video sales letter that explains how you can help clients - Strong follow up process (email marketing and retargeting ads) Typically, to set everything up is just a one-time investment of either your time and/or money. Once everything is up and running, the next step is to invest either your time and / or money in ongoing marketing activities. Here are the marketing activities I would recommend focusing on each week: - LinkedIn Outreach (1-2 hours/week) - Create Content (2-4 hours) - Manage Paid Ads (2-4 hours) Note: Paid Ads are optional and you don’t need to start this until the time is right for you. You can still get great results even without paid ads. In other words, you need to spend 5-9 hours each week on your marketing (or, about 1 hour a day each week). But this is where things get interesting… Depending on where you are in your business right now, you either need to spend MORE or LESS time on these marketing activities. For example, if you don’t currently have a lot of clients, then it would be wiser to spend more time on marketing. And if you already have a lot of clients taking up a lot of your time, you can spend less time on marketing… But just don’t ignore it completely! You still need to invest SOME time in your marketing each week, otherwise, you run the risk of your new business pipeline drying out at some point in the near future. And I would recommend try investing as much as you can on these marketing activities. And anything else that’s taking up a lot of your time that isn’t as important, either outsource it, automate or do a bit of both. And then the last thing you now need to do is actually SCHEDULE time in your calendar for working on the marketing activities. By scheduling the marketing activities on your calendar you can be sure they’ll get done and as a result you’ll start to see your business leads, appointments and clients increase over time.