How to generate leads for your business Leads are often called the lifeblood to a successful business. Why? Because to win more clients, you need more leads. Without any new leads, you won't be able to win more clients. 🛠 Resources 🛠 - 📝 Free Masterclass on the 5 Steps to Predictable Appointments Each Month: http://www.salesappointmentsmasterclass.com - 📊 My Recommended Best Funnel Building Software: https://www.skylinesocial.com/kartra - Get a Free Meet Alfred Trial: https://www.skylinesocial.com/meetalfred Timeline: 0:00 - Why lead gen is so important for businesses 0:35 - The best lead gen strategy for warm leads 2:25 - What to say in your video sales letter 2:46 - Convert Leads into Clients 4:06 - How to generate warm leads 5:16 - How to generate leads for free 6:56 - How to generate leads via ads 7:39 - Stay Focused on what gets results HOW TO GENERATE LEADS FOR YOUR BUSINESS How can you generate new leads each month for your business in a way that is predictable, profitable, scalable and even automated? BEST LEAD GENERATION STRATEGY Before you start generating leads, it’s important you have the right strategy. Here's the strategy I use to get high quality leads each month. STEP 1: HAVE AN OPT-IN PAGE THAT SOLVES A BIG PAINFUL PROBLEM An opt-in page is a landing page where you promise to give your potential clients a solution to a problem they have in return for them giving you their name & email. STEP 2: SEND THEM A LINK TO A VIDEO SALES LETTER After they have giving you their name & email, you now need to give them the information you promised. The information needs to explain how they can solve a problem they have and how you can help them get even better and quicker results if they decide to work with you rather than do everything by themselves. STEP 3: CONVERT LEADS INTO CLIENTS Every time you get someone to enter their name & email, congratulations! You’ve generated a new lead! However, a new lead is not the same as a client. That’s why you need to convert that leads into a client. That’s why at the end of your video, it’s important you have a call to action to go to the next step in your sales process. For example, if the next step in your sales process someone needs to schedule a call before they become a client, then you would have a call to action telling leads to schedule a call in your calendar to learn more about how you can potentially help them. FOLLOW UP WITH LEADS UNTIL THEY CONVERT Some leads you generate will convert into appointments and clients straight away. But most will not (which is totally normal). That’s why it’s important you have a strong follow up process (through follow up emails or retargeting ads) to build trust with your leads over time until they do eventually convert into clients. Most business owners do NOT have a strong follow up process which is why very often the leads they generate never convert into clients. Now that you know the right strategy, how do you generate leads in the first place? There are two main ways you can generate leads: using free and/or paid strategies. I’m going to focus on the ones I’ve found get the best results. HOW TO GENERATE LEADS FOR FREE The advantage to using free lead gen strategies is that, as the name suggests, you generate leads for free (or by spending very little money). The disadvantage is that often these strategies take longer to get results with compared to paid strategies. HOW TO GENERATE LEADS FOR FREE USING LINKEDIN On LinkedIn, you can generate leads for free by connecting to potential clients and asking them if they want to watch a free video that goes through how they can solve a big problem they have. You don’t have to spend any money on LinkedIn to do this, but you do need to spend time finding, connecting and messaging people who are your potential clients. That being said, there are ways you can automate this step using LinkedIn software such as Meet Alfred or Linked Helper. HOW TO GENERATE LEADS FOR FREE USING GOOGLE & YOUTUBE To appear on search results, one thing you need to do is answer questions (in written or video format) that your potential clients are asking. By doing this, you can generate a steady stream of new leads & clients every month (for FREE) from both Google & YouTube. This strategy does require quite a bit of work in the beginning, but it is hands down one of the best ways to generate leads for free. HOW TO GENERATE LEADS ON FACEBOOK, GOOGLE, LINKEDIN OR YOUTUBE ADS If you want to get FASTER results, then you can simply pay an advertising channel such as Facebook, Google, LinkedIn or YouTube for ads. In these ads, give people a TASTE of how you can help them solve a problem they have. Then, if they like what they hear or see on the ad, tell them to learn more they can watch a video you’ve recorded. Remember: The more leads you generate, the more appointments and clients you will win each month in your business.

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