How To Create Content That Gets You MORE Clients (6 Ideas)

Want to brainstorm the best new content for your business and never run out of new content ideas? Have you sometimes struggled to think of what content to create for your business? Or have you started to create content, only to be worried that you might eventually run out of things to talk about? Believe it or not, there is a way you can continually come up with new ideas and content for your business… forever. 0:00 - Intro 0:30 - Idea 1 1:55 - Idea 2 3:45 - Idea 3 4:30 - Idea 4 5:25 - Idea 5 5:49 - Idea 6 6:14 - Don’t make this mistake when creating content 8:39 - Learn more 🛠 Resources 🛠 - 📝Free Masterclass on How to get 10, 15, 30 or more predictable appointments each month: http://www.salesappointmentsmasterclass.com - 📊Best Funnel Building Software? ClickFunnels vs Kartra: https://www.youtube.com/watch?v=WFjD72wEoUc - 🎥My Fav Video Editing Software: https://www.skylinesocial.com/camtasia Before you go ahead and start creating content for your business, it’s important to have some kind of content plan. As a minimum, you need to have a list of “content ideas”. And then ideally, you want to update that list regularly, so that it’s always full. Whenever you’re stuck or not sure what to write about, you can refer back to your list, and always have something to talk about. It doesn’t matter what you use to create a list. A notebook, the notes app on your phone, excel or whatever else does the job. Even Trello if you want. Once you have a list, you may be wondering, how do I keep the list fresh and always up to date? How do I think of new content to create every day, week or month? Here are a few ways you can get started… ANSWER YOUR CLIENTS QUESTIONS One of the easiest and most effective ways to come up with new content is to listen to what your clients are asking you about, and then answer their questions in your content. How many times have different clients asked you the same question again and again? These are usually the questions that people are searching for on Google and the type of content that can get you the best engagement. So rather than answer your clients questions via email or over the phone, write a blog or record a video answering the question. Top tip: Whenever a client (or potential client) ask a question via email, Skype or in person – write it down somewhere before you forget. Then, make a note to add it to your list so you can answer it with content at some point in the future. I've found that some of the best performing content we’ve created has been a result of answering questions our clients and potential clients have asked us. USE GOOGLE AND YOUTUBE PREDICTIVE SEARCH When you go to Google and start typing in keywords related to what you do in your business, Google will tell you what other people are searching for the most. This is a super quick and easy way to get content ideas for what people are actually searching for. You can also use the words “How to” or “Best” when searching for phrases related to your business and the services you provide for some great ideas. Just start typing and see what comes up. For example, if I go to Google now and type in “How to generate leads”, I can see on Google that the most searched for terms are “How to generate leads on Facebook”, “How to generate leads in real estate”, “How to generate leads in sales” and so on. USE GOOGLE KEYWORD RESEARCH TOOLS You can use a variety of tools, some free and some paid, to find additional keywords that people are searching for on Google. These keywords are the kind of things you want to also be answering in your content creation. One of my personal favourites is KWFinder. Why do I love Keyword Finder? Not only does it give me keyword ideas on Google, but it also tells me: - What questions people are typing in - What websites are currently ranking for those keywords - How easy or difficult it would be for me to rank for the same keyword phrase - An estimate of how many times people are searching for that keyword phrase in Google USE AMAZON BOOKS Another great way to find more content ideas is by going to Amazon and looking at what the most popular books in your industry are. Most of the time the chapters and information inside the table of contents can help you brainstorm and come up with more ideas. Sometimes you can talk about exactly the same topic or sometimes it might give you an idea to something else that would be similar. USE QUORA If you haven’t heard of Quora yet, it really is an awesome website. People ask questions there on just about every topic. It’s like a massive social networking channel for asking and answering questions. So, take advantage of this, by using the Quora search box and type things in related to your business services and your industry. You will see real questions that other people are asking and this will give you lots of ideas for your own content marketing. USE ANSWER THE PUBLIC Another great tool to find questions for SEO.