Confections, community, and cotton candy | An infectious brand loyalty strategy.

Confections, community, and a little bit of fairy dust make up the incredible sugary profiles made sensational by Wonderpuff. Jackie Marin and her husband discovered their interested in creating custom confections for events, weddings, and more in South Florida and brought their talents to the Durham area 6 years ago. Since it's inception, they've perfected the science of creating their flavors modeled after their experiences and the foods they eat. From crafting an incredible in-person buying experience at events like Afropunk, to hanging out at local markets around the Triangle, their infectious namesake translated well to help them boast thriving online sales during the pandemic. In this period of growth and community support, they were able to successfully raise money through Kickstarter for a space at Boxyard RTP. What's next for this sweet duo? Learn more about the husband and wife team that brought the Haitian Cake flavor to cotton candy at https://www.ohwonderpuff.com/ 📝 RESOURCES 1:1 Consultation: https://bit.ly/3Kop8hD Digital Media Strategy Guide (free download): https://bit.ly/3XKJLb8 Digital Tools for Video Creators (free download): https://bit.ly/3IgtTar 🔗 LINKS Digital Tools: https://www.angelahollowell.com/digitaltools Camera Gear: https://www.angelahollowell.com/gear Support The Channel: https://www.buymeacoffee.com/angelahollowell 📲 SOCIALS + WEB PERSONAL WEBSITE: https://www.heyangela.co ROOTFUL WEBSITE: https://www.rootfulmedia.co INSTAGRAM: https://www.instagram.com/angeladhollowell TWITTER: https://twitter.com/anghollowell 🎙 HONEY & HUSTLE PODCAST Lessons from our Podcast Guests (free download): https://bit.ly/3Id4KO1 WEBSITE: https://www.honeyandhustle.co TWITTER: https://twitter.com/honeyandhustle APPLE: https://podcasts.apple.com/us/podcast/honey-hustle/id1541552623 SPOTIFY: https://open.spotify.com/show/0G2wqwgwpv74xa30p75KPX Hey y'all! My name is Angela Hollowell and I'm the founder of Rootful based in Durham, North Carolina. I upload weekly videos about visual storytelling, social media strategy, and owning a creative business. If you want to build your storytelling skills and entrepreneurial mindset to create a career from your passions, you're in the right place!