I tried the brand new Loving Tan 10 Minute Express Smoothing/Soothing Body Mask as a true first impression, and I went into it a little skeptical—because 10 minutes for a real tan sounds too good to be true. I applied it (it’s more of a gel consistency than any self tanner I’ve used before), then literally just did mom-life things around the house—made my bed, tidied up—before rinsing it off with warm water only (no soap). Right away after that rinse I could see a difference, but it kept developing throughout the day. The next day, I was honestly shocked at how good it looked. The color came out even and natural (no makeup on my hands in the video), and my skin felt super moisturized—like a thick lotion—but not sticky. It also didn’t have that typical self-tanner smell, just a light sweet scent, which is huge for me (my husband is always the one to call out a bad self-tan smell). As a mom with a 5-month-old, the 10-minute processing time feels genuinely life-changing, and if you’re a self-tan girly, I really think this is a must-try.