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The Dirty Olympic Secret: How They Make Billions While Cities Go Broke

6.5K views· 90 likes· 17:46· Feb 25, 2026

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Slightly different video topic inspired by the recent Winter olympics in Milan-Cortina. A lot of people see the glam and flash of the olympics, but there is a huuuuge business behind the Olympics worth in the billions. In this vid I break down who actually makes money, how cities benefit, how locals and businesses are impacted, and go into detail of some of the success stories and failures of events in the past. CHAPTERS 00:00 Introduction 01:03 Every single olympics has gone over budget 01:54 The IOC Money Machine 02:55 How The IOC Generates Money 03:55 The TOP Program 06:24 Total Sponsorship Revenue 07:40 Who Really Profits? 09:09 Construction Companies 10:15 Impact On Local Businesses 11:15 Abandoned Venues + Infrastructure 13:59 Milan Olympics Revenue Projection 14:50 Initial Budget vs Final Cost 16:55 Who Benefits The Most ⭐️ DOWNLOAD MY PERSONAL FINANCE TRACKER https://www.alicecee.com/personalfinancetracker RELATED VIDEOS 🔵 Japan's Bond Yield https://youtu.be/CGoYHWT-0Tk 🔵 If I Were To Start Investing In 2026, Here's What I'd Do -https://youtu.be/_6FlZ74rRjY 🔵 Silver Prices Are Going CRAZY - https://youtu.be/v8Csg71G8Z0 WHERE YOU CAN FIND ME 🟢 SUBSCRIBE TO MY PODCAST - https://open.spotify.com/show/6VCEJZeJmLKQ9fjudIXvlP 🟢 INSTAGRAM - https://www.instagram.com/alicecee_/ 🟢 THREADS- https://www.threads.com/@alicecee_ 🟢 TWITTER - https://x.com/TheAliceCee 🟢 LINKEDIN - https://www.linkedin.com/in/alicecee/

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