How To Build A Startup Financial Model (FREE TEMPLATE)

In this video, I build a startup financial model for a e-commerce company. If you've ever thought of starting an e-commerce company and want to know how to project cash flow, inventory management, and profitability, this is for you. There are many ways you could go about this, but the key point I'm making in this video is understanding how customer acquisition metrics (mostly with paid ads) impacts profitability. I start with 3 quarters and towards the end of the video, I project out another 8 quarters and show how EBITDA margin can be increased up to 22%. 🟡 DOOLA LINK (10% OFF WITH CODE ALICECEE) - https://partnersps.doola.com/alicecee 🟡 ARJUN MAHADEVAN'S YOUTUBE CHANNEL - https://www.youtube.com/@ceo.arjunmahadevan 🟡 DOOLA'S YOUTUBE CHANNEL - https://www.youtube.com/@doolaHQ 🟢 FREE DOWNLOAD OF EXCEL - https://www.alicecee.com/startupfinancialmodel Thanks Doola for sponsoring this video! Doola is Y-combinator backed bookkeeping software founded by Arjun Mahadevan that specializes in e-commerce businesses. They handle everything from bookkeeping to compliance, LLC formation, state tax filings, corporate tax filings, connecting your ad accounts and payment processors to get live data... so you don't have to run your business in a spreadsheet. An entire e-commerce business can make or break with small changes to ad analytics, and having live data is very critical to success. TIMESTAMPS 00:00 Introduction 01:22 Unit Economics 05:47 Sales Funnel & Customer Acquisition 06:17 Organic Traffic 09:20 Paid Traffic 14:10 Doola 15:34 Fixed Costs 16:01 Cash & Inventory Assumptions 17:19 Inventory Management 19:47 Maintaining Supply Chain & Cash Flow Cycles As A Startup 21:06 Income Statement 26:13 Scaling & Long Term Forecast 27:59 Three Statement Model (Cash Flow + Balance Sheet) WHERE TO FIND ME ⭐️ My Weekly Newsletter - https://alicecee.beehiiv.com/ ⭐️ My Community - skool.com/digital-demand/about ⭐️ Linkedin - https://www.linkedin.com/in/alicecee/ ⭐️ Instagram - https://www.instagram.com/alicecee_/ ⭐️ Twitter - x.com/TheAliceCee ⭐️ Threads - threads.net/@alicecee_ #ad