Long vs short email… one had 37.5% more clicks

What This 37.5% Click-Through Split Test Reveals About Email Marketing Best Practices 🚨 FREE Email Storytelling Workshop. Register here: http://go.copyposse.com/ytd-1015 ✨ Learn how to turn everyday stories into emails that sell — without sounding salesy, pushy, or robotic. Join my FREE Email Storytelling Workshop here: http://go.copyposse.com/ytd-1015 Ever wonder if your emails are too long... or too short? 🤔 In this video, I reveal the surprising results of a real-life email A/B test where one short, click-magnet style email outperformed a long storytelling email by 37.5%. BUT WAIT!! Before you ditch long-form emails forever… there’s a twist you need to hear… You’ll learn exactly when to use long storytelling emails to build trust, loyalty, and sales – and when short, curiosity-driven emails will get you faster clicks and conversions. This video will help you stop guessing and finally understand what works BEST for your audience and goals. *** WHAT’S IN THIS VIDEO 👇 ✅ The real reason short emails sometimes get more clicks (and when they don’t) ✅ Why storytelling emails still outperform in long-term sales and brand building ✅ How to know whether your next email should be long or short ✅ The simple mindset shift that makes both email styles work together ✅ Real-world email marketing examples you can copy for your own campaigns TIMESTAMPS 👇 00:00 Introduction 00:35 What I Tested (and why) 01:17 The Results 02:06 Side-by-side Copy Comparison 03:19 Why The Short Email Won 05:40 The BIG Lesson 06:39 How To Get Better At Writing Storytelling Emails *** 🎥 OTHER VIDEOS YOU MIGHT LIKE: https://www.youtube.com/watch?v=BNpxNFGx7fY&list=PL56Rdybt5tTSCym5jo410eGQGsQTuxnZI https://youtu.be/v_YQ5M3MEro?list=PL56Rdybt5tTQJNtkHwc6LprEuBsKehGOr https://youtu.be/OZAotFm4C20?list=PL56Rdybt5tTSCym5jo410eGQGsQTuxnZI *** ⚡️ WHO IS ALEX CATTONI & THE COPY POSSE? Information is cheap. Insights are invaluable. Subscribe to get my “show, don’t tell” marketing, branding and business insight every single week. Hi! 👋 I’m Alex. In 2020, I started the Copy Posse with one sole mission… to redefine what it means to be a copywriter & marketer today. After a decade of working behind the scenes as a multiple six-figure copywriter for some of the world’s top transformational brands, I started this YouTube channel to share the marketing + messaging strategies that today’s businesses need and today’s audiences CRAVE. You (yes, you) have the power to create the life of your dreams, build a lucrative business, find more freedom, have more fun, and sell more products and services WITHOUT selling out on your integrity, drying down your content, or blending in with everyone else because that’s what “so and so” told you do… Subscribe to my channel so you don’t miss out on the latest copywriting, marketing, branding, and social media insights that actually make a difference in today’s ever-changing digital landscape. *** 🌐CONNECT WITH ME: Instagram: https://instagram.com/copyposse Facebook: https://facebook.com/alexcattoni Twitter: https://twitter.com/alexcattoni LinkedIn: http://linkedin.com/company/copyposse TikTok: https://tiktok.com/@copyposse Check Out My Website: https://copyposse.com 👀 Want to read along with the video? https://copyposse.com/blog/long-vs-short-emails-what-this-37-5-click-through-split-test-reveals-about-email-marketing-best-practices/ #EmailMarketing #CopywritingTips #EmailCopywriting #DigitalMarketing #FreelancerTips #StorytellingEmails #EmailStrategy #ContentMarketing #OnlineBusiness