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Lusha

I mention Lusha because it’s one of the common “data platform” buys people lump into the same bucket as agencies. It can be useful for contact discovery, but you still need a system to turn contacts into conversations—data alone doesn’t book meetings.

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Pros

  • +Helpful for finding B2B contact data quickly
  • +Fits teams that already have SDRs to run outreach

Cons

  • -Doesn’t book meetings for you
  • -Data quality and pricing can be an issue across expensive platforms

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