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Clay
Clay is useful when you want to enrich leads and automate parts of your research/personalization workflow. It’s not the core of the system, but it can make your outbound engine smarter once you already have a list and a process that works.
Buy on Clay
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Pros
- +Strong enrichment and workflow automation for lead ops
- +Can improve personalization at scale
Cons
- -Not necessary for a basic outbound system
- -Can add complexity if you don’t have fundamentals dialed in
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