SOURCES MENTIONED
SOURCES MENTIONED
I referenced this Retail Brew piece because it lays out how common diversion is in professional haircare, including commentary from Olaplex leadership. It’s a helpful, consumer-friendly overview if you’re trying to understand why salon brands pop up in places like Walmart or Costco.
You'll be taken to Retailbrew to complete your purchase.
Pros
- +Clear explanation of diversion in the pro haircare category
- +Includes industry quotes and real-world context
Cons
- -Doesn’t give a foolproof way to verify authenticity as a consumer
- -Still leaves gray areas around what’s happening upstream
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