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Not Your Mother’s Tough Love Bonding Leave-In Protector
GoGo5. Not Your Mother’s Tough Love Bonding Leave-In Protector

Not Your Mother’s Tough Love Bonding Leave-In Protector

Not Your Mother’s Tough Love Bonding Leave-In Protector was on my original recommendations list, but they discontinued this product (and the whole line). I still included their explanation because it’s helpful: they described using DSC to look for a higher keratin denaturation point, plus repeated grooming and tensile strength testing to evaluate breakage and fiber strength after heat exposure.

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Pros

  • +Brand described multiple substantiation methods (DSC, repeated grooming, tensile strength)
  • +Good example of how heat protection can be measured beyond marketing

Cons

  • -Discontinued product/line (not currently a recommendation)

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