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Givaudan Product
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Givaudan Product

I included the Redensyl manufacturer page because it shows the headline claims suppliers make—like targeting hair follicle-related pathways and big-sounding growth numbers. It’s a good example of why I always separate supplier marketing from what a brand can legally claim on a finished product.

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Pros

  • +Shows the supplier’s intended positioning and key claims
  • +Useful for understanding the ingredient’s proposed mechanism

Cons

  • -Supplier claims may not reflect The Ordinary’s use level or final formula
  • -Marketing language can overstate real-world impact

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