Why is everyone wearing ugly Crocs? | AUT Shopping Matters

Welcome to Auckland University of Technology’s (AUT) Research Matters! 🚀 AUT’s Research Matters video series is where AUT academics answer everyday questions about their fields of expertise. Get the answer to those questions you’ve always had – or maybe never knew to ask. Shopping Matters Ever wonder why your social media feed is full of ads for things you don’t want? Or why you feel pressured to buy after seeing certain trends? Senior Lecturer Amy Errmann dives into the psychology of shopping, from targeted ads to the trick’s brands use, and how to use social media without feeling pressured. 🛍️ Chapters Introduction 0:00 Why is my Instagram feed full of ads for products I don’t want? 0:30 What’s the deal with cookies? 1:38 How can I use social media without feeling bad about myself? 2:27 Why is everyone buying ugly Crocs? 3:22 How do brands trick us into buying things we don’t need without feeling bad about our purchases? 5:01 How can I avoid temptation at the supermarket? 7:15 How does the environment of a shop create different patterns in my purchasing preferences? 8:51 Why would I go to the mall when I can order what I need from my couch? 10:32 📖Read about Dr Amy Errmann: https://academics.aut.ac.nz/amy.errmann  🎓 Interested in studying all things shopping habits and consumer behaviour? Study at AUT Business School: https://www.aut.ac.nz/study/study-options/business #AUTUniversity #ResearchMatters #Research #NZ #ShoppingHabits #TargetedAds