Welcome to Auckland University of Technology’s (AUT) Research Matters! 🚀 AUT’s Research Matters video series is where AUT academics answer everyday questions about their fields of expertise. Get the answers to those questions you’ve always had – or maybe never knew to ask. Curious about how tikanga fits into the world of business? Or how much Māori enterprises contribute to Aotearoa’s economy? Did you know the Aussies stole the word “Mānuka” from us? AUT Ahorangi Professor Ella Henry unpacks these questions and many more...watch now to discover what makes Māori business so important in and beyond NZ. 🖤🤍❤️ Chapters Introduction 0:00 What are Māori businesses and how are they different from non-Māori businesses? 00:39 What is tikanga and why is it important for Māori business? 01:40 What’s the deal with controversies around the ethical production and marketing of Mānuka honey? 03:14 How much does Māori business contribute to the New Zealand economy? 03:51 What would you say to someone who says iwi business holdings have had an unfair leg up? 04:53 How can I tell if a business is just using Māori as a marketing tool? 06:58 What’s the best way to find and support Māori businesses near me? 07:56 What could non-Māori businesses learn from Māori business? 08:43 What’s your favourite Māori business? 09:28 How can the Māori sense of collectivism co-exist with the traditional business focus on the bottom line? 11:01 📖Read about Ella Henry: https://academics.aut.ac.nz/ella.henry 🎓 Interested in studying at AUT Business School? https://www.aut.ac.nz/study/study-options/business 🐝Learn more about Ella’s research into the labelling of honey as “Mānuka” https://waateanews.com/2024/02/12/manuka-paper-hits-sweet-spot/ #AUTUniversity #ResearchMatters #Research #NZ #MāoriBusiness

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