I’ve been looking forward to this one for a while. I sat down with Charles Duhigg, Pulitzer Prize winner and bestselling author of The Power of Habit and his latest book, Supercommunicators, to talk about something that affects every part of our lives and businesses: communication. And honestly? This conversation shook me. Charles shares why even he thought he was a great communicator… until he became a manager and realized he was solving the wrong problems, missing emotional cues, and not actually hearing what people were trying to say. That realization sent him deep into the science of communication, and what he discovered is powerful. We get into: -The 3 types of conversations happening at the same time -The “matching principle” and how to use it in business and at home -How empathy builds trust, especially in negotiations and sales -Why vulnerability isn’t what you think it is -How great communicators ask 10–20x more questions than everyone else -Charles’ take on whether Elon Musk, Trump, and others are actually good communicators -The conversations Charles wishes he could redo with his late father If communication is the mother of all skills, then this episode is a masterclass. Whether you're leading a team, building a company, raising kids, or just trying to connect more deeply with the people around you, this conversation will change how you show up. Let’s learn how to become supercommunicators. Links Email me here: Omar@100MBA.net Send your questions here: https://100mba.net/q Follow Omar: https://www.youtube.com/@100mba https://www.instagram.com/omarzenhom/ https://www.facebook.com/ozenhom https://www.tiktok.com/@theomarz https://www.linkedin.com/in/omarzenhom/ https://x.com/TheOmarZenhom Follow Charles Duhigg: https://charlesduhigg.com/ https://www.linkedin.com/in/charlesduhigg https://www.facebook.com/charlesduhigg/ https://twitter.com/cduhigg https://www.instagram.com/charlesduhigg/ Get Charles’ Books: Supercommunicators: https://charlesduhigg.com/supercommunicators/ The Power Of Habit: https://charlesduhigg.com/the-power-of-habit/ Timestamps: 00:00:00 Supercommunicators 00:01:02 Empathy Wasn’t the Problem… Communication Was 00:07:10 Communication Is a Skill You Can Learn 00:11:06 Neural Entrainment Explained Simply 00:14:04 The 3 Conversations You’re Having at Once 00:16:58 Emotional vs Practical Conversations in Business 00:18:33 The Hiring Questions Most Managers Overlook 00:27:03 Famous Supercommunicators & Bad Communicators 00:34:52 The Conversation He Wishes He Could Redo 00:39:12 Cairo, Conflict, and a Bigger Question 00:40:11 Labeling Conversations Changes Everything 00:46:09 Confidence Isn’t the Same as Connection 00:51:23 AI Relationships and the Future of Connection 00:57:54 How to Dive Deeper into Supercommunication Supercommunication Expert: Ask These Questions To Make People Open Up and Connect With Anyone. A Convo With Charles Duhigg| $100 MBA Show ep. 2755

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